#studio104  

London’s Luxury Hotel Renaissance: A Look Ahead to 2026 and Beyond

London’s stature as a global capital of culture, business and hospitality continues to ascend, with a wave of prestigious new hotel openings planned for 2026 and beyond.

RFID Tagging - The Future of Uniform Management

RFID tagging — a cutting-edge technology set to revolutionise the way uniforms are managed, tracked, and maintained.

Schiaparelli, Scotland & Designer Uniform

How a fashion legend helped inform our luxury bespoke uniform concepts for Fife Arms.

uPortal by Studio 104: The Future of Luxury Uniform Management

Studio 104 has unveiled uPortal, an innovative Order Management System (OMS) designed to revolutionise the way businesses manage their uniform programmes.​

The World's Top 15 Luxury Airlines & The Role of Studio 104 in Bespoke Airline Uniforms

The Skytrax World Airline Awards are among the most prestigious accolades in the aviation industry, reflecting passenger satisfaction across various service aspects.

The Rise of Open Kitchens: Showcasing Culinary Excellence & Chef Attire

In recent years, the culinary world has witnessed a significant shift towards open kitchen designs, transforming the traditional dining experience. This trend not only showcases the culinary process but also places chefs in the spotlight, making their appearance and attire more important than ever.

The Power of Bespoke Uniforms: Elevating Brand Identity & Employee Excellence

In today’s competitive business environment, making a lasting impression is paramount. One often-overlooked but highly effective way to achieve this is through investing in bespoke uniforms. At Studio 104, we understand that a uniform is much more than a garment; it’s a statement of identity, professionalism, and brand strength. Here, we explore why bespoke uniforms are an essential investment for any forward-thinking business.

Royal Retreats - The Windsor's Favourite British Hotels

This year, take your staycation cue from the royals, who know a thing or two about the finest British hotels.

The World's Largest Luxury Hotel Groups: Leaders in Global Hospitality

An overview of the top 10 largest luxury hotel groups, ranked by the number of properties they manage.

Top 10 Private Aviation Companies in 2025: Leaders in Luxury Air Travel

Private aviation offers unparalleled convenience, flexibility, and luxury, catering to individuals and businesses seeking efficient and personalised air travel solutions. In 2025, several companies have distinguished themselves as leaders in this exclusive sector. Here's an overview of the top 10 private aviation companies globally.

Studio 104 Soars to Victory at the 2024 PCIAW®Awards for Airline Cabin Crew Uniform Design

Studio 104 has been honoured with the 2024 PCIAW® Award for Airline Cabin Crew Uniform Design, celebrating their exceptional creativity, craftsmanship, and innovation in luxury uniform solutions. This prestigious accolade highlights Studio 104’s global leadership in delivering bespoke, couture-inspired uniforms that seamlessly blend functionality and sophistication for aviation and other high-end industries.

5 of the hottest new luxury hotel openings in 2025

At Studio 104 we feel very fortunate to work with brands from many exciting sectors. For us to successfully design and produce the most high-end, luxury uniforms for our premium hospitality clients, it is importantthat we have a deep understanding of the market. Therefore, we are continuously looking regionally and globally for new luxury hotel openings.

A Fusion of Fashion, Performance, and Patriotism - Olympic Apparel for Paris 2024

The 2024 Summer Olympics and Paralympic Games in Paris had the apparel industry shouting loud and proud with remarkable innovation. Global events provide a unique platform to showcase advancements in performance apparel, blending cutting-edge technology with stylish design.

Portfolio Update: Bespoke Uniform for Ikos Porto Petro Resort

Mastering Contemporary Uniform – A fusion of heritage and timeless elegance

Mastering Contemporary Uniform – A fusion of heritage and timeless elegance

THE GREAT SUCCESS BEHIND THE 104 COLLECTION

The great success behind the 104 Collection

Portfolio Update: Bespoke Uniform for Hélène Darroze at the Connaught

Studio 104's project for Hélène Darroze masterfully combines tradition and modernity, designing uniforms inspired by the chef's artistic cuisine and Pierre Yovanovitch's interiors. The result is a contemporary collection that captures the essence of Hélène's creations while honoring The Connaught's rich tradition.

Reaching New Heights – The Rise of the Pilot's Uniform

Pilots clothing has advanced from survival pieces to uniforms which display status and authority, resulting intrust. Whilst there isn’t a standardised rule for pilots uniform, it is key for passengers to feel safe on board, and to be able to look at their pilot for this reassurance.

The Transformative Power of Luxury Uniforms: A Journey of Emotional Empowerment

We often underestimate the emotional impact of what we wear. Our clothing choices are not merely about covering our bodies; they serve as a canvas upon which we paint our identity and aspirations. And when that canvas is adorned with luxury, something extraordinary happens – a shift inperception, a surge in confidence, a journey towards self-discovery.

The Importance of Storytelling in Uniform Design

In today's dynamic and fast-paced market, businesses are recognizing that the key to a lasting impact lies in forging deeper, more human connections with their audience. This blog post delves into the profound significance of storytelling in uniform design, highlighting how Studio 104's Design Team harnesses this power to craft not only functional and chic uniforms but an unforgettable brand experience.

Studio 104’s Founder Celebrates LFW’s 40th Birthday at No.10 Downing Street

Jane Porter, Founder and CEO of Studio 104, joined the style set for afternoon tea and champagne at No. 10 Downing Street at an exclusive reception celebrating London Fashion Week’s 40th birthday.

Ikos & Sani – Redefining Luxury All-Inclusive Hospitality

Founded in 2015, the Sani & Ikos Group has redefined the all-inclusive luxury holiday by truly raising the bar in terms of its award-winning luxury holiday experiences.

The Evolution of Elegance: A Journey Through the History of the Doorman Coat

The doorman coat, with its timeless elegance and practical design, is one piece that has played a crucial role in both fashion and functionality. A symbol of elegance, tradition, and service. A garment that intertwines with societal shifts and cultural changes.

The Iconic Polo - From Formal Sports Uniform to a Preppy Sportswear Classic

The polo shirt is one of the most iconic pieces of menswear. Starting out on polo fields of the mid-19th century, the polo shirt has evolved from a formal piece of sports uniform to a preppy sportswear classic.

Première Vision Paris 2023

Première Vision is the go-to trade show for textile inspiration, industry connections and the ideal place to source exciting fabrics and stay at the forefront of new innovations.

The Art of Ceramic: Portuguese Tiles

Portuguese tiles are much more than a decorative motif, they are part of the country’s cultural identity.

Viva Las Vegas! Sin City's 5 Largest Hotels

Vegas bills itself as the Entertainment Capital of the World and is famous for its luxurious and grand casino-hotels together with their associated activities. Not only does it rank as one of the world's most visited tourist destinations, it also has more AAA Five Diamond hotels than any other city in the world! Here’s the rundown of Sin City’s largest properties:

Exploring the Dynamic History Behind Uniforms & High Fashion

The interplay between uniforms and fashion, examining their social role and the influence they have had on the world of high fashion.

Must-See London Exhibitions on Fashion in 2023

Inspiring displays opening in London's finest museums throughout the year.

Preserving Traditional Craftsmanship Within Luxury Manufacturing

Preserving traditional craftsmanship is an essential aspect of luxury manufacturing. As technology advances and consumer demand for speed and convenience grows, is there a risk that traditional craftsmanship will be lost in favour of more efficient manufacturing methods?

COLOUR THEORY IN UNIFORM DESIGN

Once we have selected a colour palette for the project, we start to think about what colours each position should wear. This is where colour theory comes into play.

Studio 104’s Essential Sizing & Fitting Manual Launches

Ensures staff are measured accurately and body measurements are converted to the best possible garment size.

TOP 5 WAYS TO MAINTAIN YOUR UNIFORM

The process of designing, delivering, and fitting your uniform can be a timely and costly investment for a business and keeping the wardrobe looking fresh, clean, and crisp is of the utmost importance to ensure your team look professional, presentable, comfortable and continue to give an impression of luxury and class.

The Largest Hotels in the World

We take you on a whistle-stop tour of the planet’s mega hotels. Expect city-like entertainment options, shopping malls,theme parks, waterparks, art galleries, activities for kids, spas and salons, tons of restaurants, and much more.

London Fashion Week: Autmun / Winter 2023

London is one of the biggest fashion capitals, welcoming visitors from across the world. This season they came to participate in LFW AW23

The Importance of Print in Bespoke Uniform Design

Elevate your uniform wardrobe by adding a bespoke print design. Prints are an excellent way to make a lasting impression on your clientele and helps your team to be easily recognisable.

Europe’s Hottest Hotel Openings in 2023

From a Richard Branson resort in the Balearics to a fairy-tale castle on an Austrian lake, we shine a light on this year’s top luxury European hotel openings.

UNIFORMS UNITE – A HISTORY OF BRINGING INDIVIDUALS TOGETHER

A uniform, for many establishments are an integral part of the company. They have evolved into the catalyst for corporations branding and marketing and are now considered within many luxury brands and organizations, as the heart of the company.

London’s most stylish Christmas trees

London’s finest hotels vie for the most extravagant festive displays for that all-important instagrammable moment.

HOW TO CHOOSE THE RIGHT FABRIC FOR YOUR UNIFORM

When it comes to lasting good looks and wearability understanding the best fabric choice is essential. We believe uniforms are only as good as the fabrics used to make them.

The Importance of a Uniform Ambassador

Launching a luxury uniform program can be a daunting task for even the most experienced team. One of the most important parts of this process is to nominate a Uniform Ambassador.

Style at 30,000 Feet - A Trip Through the Evolution of Flight Attendant Style

Could you ever imagine a flight without the reassuring presence of flight attendants there to help us? While flight attendants are constantly on the move, the importance of what they wear doesn’t seem to be going anywhere....

Tailoring: Characteristics of the English Style

For the third and final part of our global tailoring series, we highlight the characteristics of fine English tailoring.

Fashion Month SS23: Extravagant Staging & Artistic Creativity

Fashion month is the time of the year when worldwide press, fashion buyers, designers, celebrities and influencers observe and discuss the seasonal collections. It happens twice a year and jumps between four major fashion capitals of the world (New York, London, Milan and Paris).

The Stay-Local 5-Star World Cup Experience

If you're looking for a luxurious football inspired winter break, here are our top places to check out in Dubai and Qatar for World Cup 2022.

Round table discussion with founder of Goldman Sachs 10KSB programme

A select round table discussion at Goldman Sachs London headquarters with the creator of their global 10,000 Small Businesses programme - John F. W. Rogers.

Studio 104 Reaches Blog Number 104

This post is the 104th in the history of Studio 104 blogs. It is a milestone worth noting and a showpiece to the world, displaying what Studio 104 has been in the past, and what it still stands for today - a dedicated high-end service, creating the finest bespoke uniforms for luxury brands worldwide.

Studio 104 in PCIAW®VOICE Magazine's Luxury Uniform Feature

PCIAW is a global network for professional clothing

All-Inclusive Resorts: Hitting the Easy Button

All-inclusives have previously endured the stigma of being uninspiring, inauthentic or, in some cases, hedonistic party spots. But with an exceptionally high level of product hitting the market, pressing the ‘easy button’ looks more attractive than ever.

Tuk-Tuk-Ing from Kenya to Cape Town for Conservation

Tuk-Tuk-ing around the world raising money for wildlife rangers.... Studio 104 supports Tuk South

Private Households: The Dress Code vs Uniform Dilemna

Should private households hiring new staff adopt a uniform policy in their homes? We discuss the dress code vs uniform dilemna.

Studio 104 in the latest Sleeper Magazine

We feature not once but twice in the latest edition for our work with Chateau Denmark and Fortnum & Mason.

Première Vision Paris - July 2022

Our designer's recent trip to the world's leading trade show for seasonal colour and fabric fashion trends.

Our Favourite Indian Ocean Luxury Hotels & Resorts

e highlight someof our favourite paradise escapes across the Maldives, Mauritius, theSeychelles and dreamy Zanzibar. Expect palm-fringed beaches,gin-clear waters, infinity pools and freshly shaken cocktails.

THE FRAGILITY & RESILIENCE OF BRITISH MANUFACTURING

British Manufacturing has a sense of fragility yet resilience and determination. It's making a comeback with many manufacturers now at full capacity due to high demand.

LONDON FASHION WEEK SS23 - THE MENSWEAR SEASON

London Fashion Week is a key date in the year for design inspiration. It gives our designers an insight into the predicted trends of what’s to come, keeping our uniform designs not only practical and functional for working, but also modern and up to date.

The Hottest New Luxury Hotel Jewels of the Caribbean

The highly anticipated Caribbean hotel openings set for this year comprise tiny eco resorts, grand luxury hotels and elevated retreats. They are a medley of styles and sensibilities. From all-inclusive resorts to boutique hideaways, and pretty much everywhere in between. Here are the Caribbean openings we’re most excited about this year.

London’s Emerging Fashion Designers

London is seen on the global fashion stage as the city where young, fresh talent are given a platform. It's celebrated for up-and-coming designers who create collections that break boundaries, stun audiences, and leave us wanting more. These are the designers to look out for in 2022.

Portfolio Update: Bespoke Uniform for Great Scotland Yard Hotel

Our brief was to showcase the location's notorious past and make relevant to a modern international audience, in a distinctly playful London fashion.

The Hottest Luxury Hotel Projects in the Middle East

A selection of some of hottest up-and-coming hotel projects in the Middle East

Tailoring: Characteristics of the Neapolitan Style

the classic Neapolitan style of suiting is much lighter than others, making it an excellent choice for warmer climates.

104 Collection: The Next Steps

Newness is key to gaining and retaining customer interest, so we've has been busy working on new additions to the 104 Collection.

The Art of Menswear at V&A London

Influential menswear past and present inspired by flamboyance, diversity and gender-neutrality.

Chateau Denmark - Where Punk Rock and Vintage Gothic Meets Modern Psychedelia

Chateau Denmark - Where punk rock and vintage gothic meets modern psychedelia with a timeless grandeur

Overproduction is Over: Why Made-to-Order is the Smarter Sustainable Option

Bespoke uniform creation has always had sustainable roots and counts itself as one of the leading lights in the clothing industry, due to long-life garment usage and by being smart with the quantity produced.

Portfolio Update: Bespoke Uniform for Zoku

A home-office hybrid with the services of a hotel and the social buzz of a thriving network

Tailoring: Characteristics of the French Style

The stylistics of French tailoring, and what differentiates it from classic British or Neapolitan styles.

London Fashion Week AW22: Originality, Diversity & Inclusivity

London Fashion Week AW22. A season defined by originality, diversity & inclusivity

Behind The Curtain Of Uniform Production

A unique combination of business, technical & creative responsibilities are prerequisite to manage the production process seamlessly

The Home That Fashion Built

The inspirational Middle Eastern property projects involving collaborations with the some of the worlds best known luxury fashion brands.

Clever Concept Development for Bespoke Uniform Projects

A unique insight into how the Studio 104 design team approach the research, colour and design attributes to develop a bespoke creative vision for inspiring new uniform.

London’s Visionary Luxury Hotel Projects

Luxury and premium brands like Selfridges, Hyatt, and Radisson Blu are all plotting London hotel openings slated for 2023 and beyond.

Exhibitions of Inspiration in London

We always find exciting ideas for textiles and styles on research trips to some of London’s greatest design museums.

Studio 104 In the Press

Our 2022 advertising campaign sitting alongside brand editorial in key trade titles and business networks.

The Great Success Behind The 104 Collection

Our pre-designed collection could be the perfect option for a uniform refresh just in time for the summer staycation rush.

The Botanic Look: Bespoke Projects Inspiring The 104 Collection

The ‘Botanic’ look draws on Studio 104’s experience with locations that evoke brasserie-style, balancing smart and casual with a touch of chic.

From Oil to Eco-Tourism – Saudi Arabia’s ‘Vision 2030’ Giga-Projects

The Middle East is a huge growth market for Studio 104 and its core specialism of bespoke and luxury designer uniform.

Building a Smart Menswear Wardrobe for your Team

Ensuring your garments offer flexibility to deliver a cost-effective uniform solution across your team.

Portfolio Update: Bespoke Uniform for Nomad London

A new uniform for a great home layered with stories and animated by the collective spirit of its inhabitants.

London, Home to the World's Most Desirable Cocktail Bars

As Christmas nears, the crowds flock back to the capital's finest bars.

Future Look: Middle East’s Luxury Hotel Launches

From desert resorts and oceanic paradises, to city centre destinations and those nestled within historic locales and cultural hot-spots.

Grand Resort Bad Ragaz - My Inspiration in Luxury Hospitality

Our senior designer shares her unique inspiration that lead her to join Studio 104.

Sourcing Sustainability in Creating Luxury Uniforms

Studio 104 are constantly looking at ways to improve the cycle of sustainability in their projects.

Our Favourite Luxury Resort Hotels

Resorts that not only host you in some of the most desirable locations on the planet, but also pack a wealth of amenities.

Portfolio Update: Bespoke Uniform for Chatsworth House

Our brief was to create a collection that carefully captures the rich history of the estate while respecting its unique heritage.

Understanding Body Sizing & Perfecting Fit in Uniform

The importance of delivering a luxury uniform that fits well and endures.

The Crowds Return for LFW SS22

London's highly creative and forward-thinking fashion designers inspiring the Studio 104 design team.

The Challenges of Partnering with a Fashion Designer for your New Uniform Project

Working with known designers or fashion houses often end in a short lived uniform or even no uniform at all.

The Parlour Look: Bespoke Projects Informing the 104 Collection

The ‘Parlour’ look draws on Studio 104’s experience with luxury spas and high-end hotel's housekeeping requirements.

Dining at NoMad Hotel London

Nothing compares to viewing our bespoke uniforms in their natural settings.

Portfolio Update: Bespoke Uniform for Japan House London

The cultural home of Japan in London showcasing the best of Japanese art, design, tech and gastronomy.

Chintz: Cotton in Bloom Exhibition

The Fashion and Textile Museum exhibition explores the remarkable history of chintz.

Escapade Silverstone: A Trailblazing Fusion of Luxury Hospitality and Premier Motorsport

A collaboration between Lifestyle-led property developer and the home of British motor racing.

Eid Mubarak! Fine Dining in the Middle East

Last week marked the joyous occasion on Eid Al-Adha where food plays both an important and traditional role in marking this special occasion. 

Portfolio Update: Bespoke Uniform for Fortnum & Mason

Designed for both modern and traditional environments as well as warmer and temperate climates.

The Country Retreat Look: Bespoke Projects informing The 104 Collection

The Country Retreat look draws on Studio 104’s experience with the world’s most esteemed country escapes.

Summer Escapes in the UK's Finest Country Stays

The perfect time to explore what the United Kingdom has on offer for your summer holiday.

The Beaumont London - An Interior and Wardrobe Evolution

1920’s inspired Art Deco hotel has enjoyed an interior refresh, and a glorious uniform evolution.

Evaluating & Identifying What You Require from a New Factory Partner

The right partner is vital to ensure a good quality product is delivered on time and to the right price.

A ‘More is More’ Approach to Uniform Design

Practical and timeless uniform for a space that is completely maximalist