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Luxury Craft
In the studio
Industry Views
Design Inspiration
In the studio

Chateau Denmark - Inspired by the Birthplace of the British Music Scene

Studio 104 partnering a ground-breaking project located in London's Denmark St.

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Industry Views

Dubai: A Cosmopolitan Winter Oasis

The best time of the year to experience this melting pot of cultures

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In the studio

Launch of The 104 Collection - Range Catalogue

Used alongside our look book, this product catalogue aims to help clients easily select key styles and details.

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Industry Views

Our Favourite Luxury Ski Resort Hotels

Discover the world's finest places to stay during your next ski adventure.

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Design Inspiration

Schiaparelli, Scotland & Designer Uniform

How a fashion legend helped inform our luxury bespoke uniform concepts for Fife Arms.

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In the studio

The Heritage Look: Bespoke Projects Inspiring The 104 Collection

Discover projects that have inspired the 104 Collection

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Design Inspiration

Sustainability & Superstar Architect Kengo Kuma

Proud to partner a leader in the eco-design movement, sharing the same values.

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Industry Views

EXPO 2020 Dubai looks forward to reconnecting the world again

The first Middle Eastern city selected to host the event in the Expo's 170-year history.

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In the studio

104 Collection Look Book Now Available...

A sneak preview at our exciting new look book for the 104 Collection.

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Industry Views

Eat, Drink and Be Merry!

Christmas events our clients are holding to guarantee to finish 2020 with a little sparkle.

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Design Inspiration

The Kimono – Exhibited at the V&A and Japan House

This autumn the team was delighted to visit the ‘Kimono: Kyoto to Catwalk’ exhibition at the Victoria and Albert.

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In the studio

The Need for Pattern Cutting

Studio 104 work with local creative patternmakers who have a wealth of experience in the industry.

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In the studio

Breaking News: The 104 Collection Launches

Proud to present our new made-to-order uniform collection to the world.

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Luxury Craft

The Quality Control Process at Studio 104

Within any manufacturing industry the quality control process is a key stage in delivering a successful product.

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Industry Views

Covid Innovation in Hospitality

High-tech technology being brought to the forefront in hospitality

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Design Inspiration

Creating a Street Style ‘moment’ with Studio 104

Inspired by these moments of spectacle to create our bespoke designs.

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In the studio

The 104 Collection - Second Samples Arrive

The latest update on our eagerly anticipated pre-designed collection

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Industry Views

London & The World's Finest Cocktail Bars

Discover some of the world's top establishments in cocktail making.

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Luxury Craft

Client Uniform Warehousing with Next Day Delivery Service

A 24/7 online uniform ordering system for our clients to place orders for next day delivery

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Industry Views

Welcome Back to The Great and The Good

Throwing the spotlight on the greatly anticipated reopening of three of our many prestigious clients

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In the studio

Client Fittings – The Final Stage of the Truly Bespoke Service

One of the most enjoyable parts of a bespoke uniform project is delivering and fitting the uniform on site.

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Industry Views

Mandarin Oriental Hyde Park Re-Opens with a Beautiful Film

"Reimagined, Reinvented and Reopened" campaign, an elegant invitation to visit their urban oasis.

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In the studio

The New 104 Collection in Development

Behind the scenes of the new 104 Collection coming to life.

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Luxury Craft

Future Fabrics Virtual Expo - Digital & Sustainable

In response to the pandemic The Future Fabrics Expo went online.

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Industry Views

The Hotel Disruptors: Positivity in post-pandemic ‘lean luxury’ & ‘hybrid hotel’ openings.

Shining spotlight on the growing army of lean luxury and hybrid hotel brands.

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In the studio

A Face Mask for the New Normal in Luxury Hospitality

Studio 104 has developed our own premium 3 ply reusable protective mask.

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Industry Views

The First Digital London Fashion Week

Due to the ongoing pandemic, the British Fashion Council moved SS21 menswear fashion week online.

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In the studio

Our Made to Order ‘104 Collection’ Coming Soon

Our pre-designed collection with customisable elements, made to order in a few weeks.

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Luxury Craft

World-Class Uniform Without The Headache

Understanding your team and business are key to starting your uniform journey.

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Industry Views

RFID Tags Within the Uniform Industry

The exciting future of uniform will be driven by smart labelling

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Industry Views

Marriott International: Boats, Coats, And Historical Anecdotes.

The hospitality sector prepares for life less-restricted, we showcase the hottest luxury Marriott International debuts.

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In the studio

Japan House - London’s Cultural Home of Japan

Proud to create bespoke uniform for the Japanese hub of Europe.

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Industry Views

Creativity in London’s Finest Afternoon Teas

One of London’s unique draws is its wildly creative and luxurious afternoon teas.

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Design Inspiration

Tim Walker: Wonderful Things

The wonderful world of fashion photographer Tim Walker at the V&A.

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Industry Views

Key Looks For Key Workers

The growing opportunity in luxury residential care communities.

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In the studio

Working On Bespoke Uniform From Home

What creative techniques the team has adopted to help them focus.

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In the studio

Now Is The Ideal Time To Order Bespoke Uniform

With Studio 104's typical 6 month development time, there's no better moment to focus on creating your new bespoke uniform to emerge positive, exciting and refreshed.

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Design Inspiration

Eco-responsibility, Traceability & Transparency at the fore in Première Vision Paris

This season was very much marked by new materiality and a search for greater eco-responsibility, underpinned by a strong determination to understand the history of a material. Traceability and transparency are part of the future of fabric sourcing.

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Industry Views

Dubai's New Luxury Restaurant Scene in 2020

The Dubai high end food scene is as hot as ever with some amazing new openings in 2020

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In the studio

Learn How To Measure Your Staff's Perfect Fit

Calculating sizing and delivering the correct fit is a huge element of the success of a bespoke uniform launch

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Industry Views

Fortnum and Mason: From Piccadilly Circus to Hong Kong

Transporting Fortnum & Mason from London to Hong Kong, it’s first International store.

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Design Inspiration

What LFW brings to our in-house Design Team

London Fashion Week inspires our design team this Fall 2020

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In the studio

Our Founder's Story: The World's Desire for Bespoke Uniform

The opportunity in bespoke designer uniform for luxury brands and hotels.

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Industry Views

From Opulent Sands to Opulent Skies

Abu Dhabi is home to one of the world’s most expensive luxury hotels which is a part of the Mandarin Oriental family.

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In the studio

Great Scotland Yard Launches With A Fresh, Creative & Criminally Inspired Uniform

Great Scotland Yard's focus has been to fuse the grandness of the building with its illustrious heritage, in an up-to-date style.

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Luxury Craft

Working with a British Tailoring and Family-Owned Mill

One of the England's last remaining tailor made fabric mills.

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Design Inspiration

LFWM AW20: Conscious Style, Punk Tailoring & Smart Shoes

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In the studio

Chatsworth House - The Ultimate in Heritage & Style

Partnering with England's finest Stately Home

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Industry Views

London's Luxury Department Stores are in Vogue

The fortunes of London's luxury heritage department stores are soaring.

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In the studio

Our Process: Working with Studio 104

Creating high end, bespoke uniform to an exceptional standard and on schedule, requires an experienced process.

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Luxury Craft

Lovat, The Home of Fine Tweed

Work with the very best in contemporary British fabric is a true delight for Studio 104.

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Industry Views

Eco-Tourism: Turning 50 Red Sea Islands Into Luxury Resorts

Great news for opportunities in luxury hospitality uniform moving forward.

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Industry Views

LFW SS20: Eco & High-Octane Trends

Fantastic inspiration for our super creative uniform designers in the very heart of London.

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We provide a dedicated, high-end service supplying exclusively designed uniforms worldwide to hotels, hospitality, retail, business, beauty & leisure spas, airlines, events and luxury brands.

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About STUDIO 104

Bespoke Designer Uniforms, Born From The Culture Of Place, Exquisitely Crafted For The Pride Of Your People.

‍
We provide a dedicated, high-end service supplying exclusively designed luxury uniforms worldwide to hotels, hospitality, retail, business, beauty & leisure spas, airlines, events and luxury brands.

Contacts
Studio 104, The Arches, 194 Hercules Road, London, SE1 7LD.
enquiries@studio-104.com
+44 (0)207 502 5015
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