Clever Concept Development for Bespoke Uniform Projects
t Studio 104, we pride ourselves on our unique ability to deliver incredible uniform concepts, translated from the culture, heritage and a clear vision of a client's brand and environment. Our ideas are presented through beautifully crafted mood boards, impactful palettes and key design attributes all supported with unique primary research. Only when the stakeholders are happy with our direction, do we progress to the design phase.
Here is an insight into how the Studio 104 design team approach the research, colour and design attributes to develop a bespoke creative vision for inspiring new client wardrobe creations.
Whether you are a fashion designer, graphic designer, architect, or writer … almost everything starts with an idea. This first stage is collecting information of everything that might help stem the right idea and direction of the concept.
Generally, this scoping stage is often done as desk research using magazines, search engines, and social media (such as Pinterest and Instagram), however Studio 104’s approach is more unique and original as we mainly focus on primary research; spending time at the client’s site and understanding their heritage and vision,visiting the latest galleries and exhibitions, gathering research in libraries,or even attending fashion shows to see the latest fashion trends. It’s comparable to a journey which involves visiting, reading,and viewing; above all, our research is about the recording of information to create a strong core to create exclusive uniform designs.
Colour is such an important aspect to consider in the creative development process. Colour attracts attention, creates an emotional connection, and leads the consumer to the product. Colour is often a primary reason why a person is attracted to an item of clothing as it captures a viewer's interest because it is both easily recognizable and distinctive. We often describe clothing in terms of colour, such as "a blue suit.
Studio 104’s colour palette choice is based on the primary research of each project. This can be inspired by a painting, the new interior designs of the client’s site or the colours of the surrounding nature. Choosing the right type of colour will always help grab the viewer’s attention,adds excitement and emotion to a design, and moreover, it will represent our client’s vision.
As we begin to explore our research and colours for a client’s uniform designs and compile ideas through mood and colour boards, collages, juxtaposition etc; we begin to see the design direction evolving. This direction is broken up into key design attributes. These attributes are used to analyse our research and will give us an understanding of the look of the collection. It will inform the following factors of our designs:
Silhouette - Describes the outline of the whole garment.
Line - Refers to the direction of visual interest in a garment created by construction details such as seams, openings, pleats,gathers, tucks, top stitching, and trims. Straight lines suggest crispness, such as that of tailored garments; curved lines imply fluidity.
Details - Whether hidden, decorative, or functional is an essential aspect of fashion design. Customised fastenings, hidden pockets, jewelled embellishment, or a delicate print can make a garment truly unique.
Fabrics- Studio 104’s designers will research different weights, textures, thickness,and construction of fabrics to create a unique selection
These design attributes play an important part in the early design process as using them will result in consistent and unique designs throughout your uniforms. After the key design attributes have been defined the designers at Studio 104 start to sketch and design our clients exclusive uniform designs.
Creating high-end, bespoke uniform to an exceptional standard and on schedule, requires an experienced process. This way of working is the backbone of Studio 104 and is constantly refined. To achieve the highly creative and collaborative work, that Studio 104 is known for, we follow every stage of our unique procedure for our clients' success.
Head to our portfolio page to discover the clever concepts we have created for a spectrum of our luxury clients - across hotel, retail, experience, and corporate - and view the incredible custom uniforms we have invented for them.
Written by Stefanie Tschirky – Senior Designer
Follow us - www.instagram.com/studio104london/