The Home That Fashion Built
oth architecture and fashion design are about influencing shape and form to create something beautiful and (runway clothing aside) practical. It therefore does not come as a surprise that there is a substantial crossover between the two specialties.
“Fashion is architecture: It is a matter of proportions” (Coco Chanel).
Designers such as Versace and Cardin studied architecture before moving to the fashion world, and notable architects have likewise dipped their toes into the world of fashion.
Although Fashion inspired luxury residences/collaborations is not a new concept, the Middle East has an eye watering number of completed projects, as well as an exciting pipeline in this ever expanding market. In fact, Dubai itself has the second most schemes in the entire world (29) behind Miami (32 schemes) taking the top spot. Here are some key picks within the Middle East of both completed and upcoming projects.
‘Tailored Hospitality’ - Armani Hotels & Resorts brings together the impeccable taste of Giorgio Armani and the developmental expertise of Emaar Hotels & Resorts. Within each part of the hotel, you can find all the signature details of the fashion brand, such as custom-made furnishing or zebra wood panels, as well as award-winning restaurants, a deluxe spa and Armani goods. However, what makes the hotel unique is the attribution, to each guest, of a personal lifestyle manager, that will help you arrange your stay from childcare to city centre events booking.
The Brand itself already has 7 hotels and residences spanning over Europe, Middle East,and the Far East plus a further 5 in the pipeline including North America! The resort in Dubai itself has won an accolade of awards for the mouth-watering menus across their impressive food outlets, the Spa, and also for their green credentials. Set on a seahorse-shaped island in Jumeira Bay, Bulgari Resort Dubai brings Mediterranean style to the Middle East. Surrounded by ocean views and home to the first Bulgari Yacht Club &Marina, its nautical spirit inspires the Resort’s design, making it an oasis of luxury minutes from the mainland.
Fendi Casa’s collaborations with private developer Damac Properties have led to nothing but the most extravagant designs in the Middle East. Damac Esclusiva will stand 150 metres high with 100 luxury apartments in Riyadh, the capitol of the Kingdom of Saudi Arabia. The two companies have also partnered on the interiors for exclusive private apartments in DAMAC Residenze in the Dubai Marina.
Launched in Q3 2021, Cavalli Tower is one of the most sensational projects in the real estate portfolio of DAMAC Properties. In fact, not only this is the first Cavalli branded residential development in the world, but it also boasts aunique architectural concept by none other than Shaun Killa, the mastermind behind the long-awaited Museum of the Future. The concept features panoramic views of the Burj Khalifa, Palm Jumeirah Island and the Persian Gulf in all of the residences. The development will include three levels of luxury residences: Luxury, Super Luxury and Extra Luxury! Cavalli Tower is due for completion Q4 2025.
Fashion designer Elie Saab is moving from designing women’s wear clothing to designing luxury homes in Dubai. He has partnered with Dubai real estate giant Emaar Properties on a new, branded tower in residential community Emaar Beachfront at the much-anticipated Dubai Harbour. The Elie Saab Grand Bleu Tower is due for completion Q1 2023.
Here at Studio 104 we have worked on a number of projects in the Middle East, a place where luxury can be seen around every corner. Some of our favourite bespoke uniform projects have taken place there, from the magical Mondrian Doha designed by Marcel Wanders to the custom-made wardrobe for the KBBO private jet. To enquire about our uniform services along with the house-designed 104 Collection, feel free to contact us on: email@example.com
Written by Sheetal - Senior Commercial Manager
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The article above focuses on inspirational property projects involving collaborations with the some of the worlds best known luxury fashion brands. There are are similar projects in hospitality and uniform. Read our report, written by our CEO and Founder highlighting some of the key challenges that we have found useful for clients considering a fashion designer collaboration for their new uniform.