London’s Luxury Hotel Renaissance: A Look Ahead to 2026 and Beyond

ondon’s stature as a global capital of culture, business and hospitality continues to ascend, with a wave of prestigious new hotel openings planned for 2026 and beyond. At Studio 104, we are proud to be at the forefront of this evolution, partnering with the world's finest hotels to deliver bespoke uniform solutions that match the unparalleled guest experience these properties promise.

Already trusted by esteemed clients such as The Savoy, Mandarin Oriental Hyde Park, The Ritz, NoMad, The Dorchester, JW Marriott Grosvenor House, Broadwick Soho, Hélène Darroze at The Connaught, The Beaumont, and The Waldorf Hilton, we understand the pivotal role uniforms play in expressing a hotel's identity. As London’s luxury hospitality landscape continues to evolve, Studio 104 is ready to help define the next chapter of excellence.

A New Era of Iconic Hospitality

Among the most anticipated openings is the Chancery Rosewood, located on the site of the former US Embassy in Mayfair. Slated to open in 2026, this architectural masterpiece by Sir David Chipperfield promises to be a beacon of contemporary British elegance, marrying heritage with modern sophistication. With our proven track record of crafting uniforms that honour tradition while embracing innovation, Studio 104 is perfectly positioned to meet the needs of hotels such as the Chancery Rosewood — where every detail must speak of refinement.

Another highly awaited addition is The St. Regis London, bringing the legendary St. Regis brand’s signature glamour and bespoke service ethos to Mayfair’s Westbury Hotel site.

Similarly, the legendary Waldorf Astoria Admiralty Arch will open its doors, offering an extraordinary experience in one of London’s most historic landmarks. As specialists in bringing to life the grand narratives behind luxury properties, we are excited by opportunities to create bespoke uniform collections that honour the past while embracing the future.

Boutique Luxury Flourishes

It is not only the grand institutions that are shaping London's hospitality future. A new wave of boutique luxury hotels promises to redefine personalised service and design-led experiences. Properties such as The Emory in Knightsbridge — the first UK standalone hotel project by Maybourne Hotel Group since Claridge’s — will cater to the discerning guest who demands exclusivity, privacy, and understated sophistication.

For hotels like these, uniforms must reflect the subtleties of brand ethos. At Studio 104, we specialise in translating a hotel's unique spirit into uniforms that act as a silent ambassador for the brand, crafted with the same meticulous care as the architecture and interiors.

Sustainability Takes Centre Stage

As we look to the future, sustainability is no longer a preference — it is a necessity. Many upcoming hotels are placing environmental responsibility at the heart of their operations. Properties like Six Senses London — a wellness-focused retreat housed in the former Whiteleys department store — are leading the charge, setting new standards for sustainable luxury.

At Studio 104, we share this commitment. Our design process places emphasis on responsibly sourced materials, longevity, and mindful production practices. Uniform collections are crafted to not only look beautiful, but also to endure, minimising waste and supporting the broader environmental goals of our clients.

A Capital of Global Appeal

London’s strength lies in its ability to draw an international clientele, and the forthcoming hotel openings will continue to enhance its appeal. The arrival of brands such as The Auberge Resorts Collection and Four Seasons at The Whiteley signals growing demand for exceptional service, artistry, and attention to detail — qualities that Studio 104 champions in every uniform project.

With each collaboration, our mission remains clear: to craft uniforms that elevate the guest experience, empower staff with pride, and visually narrate the story of each hotel. Whether it is the understated grandeur of The Dorchester or the contemporary cool of Broadwick Soho, we design for the people who bring these incredible spaces to life.

Studio 104: Setting the Standard

As trusted partners to many of London’s most iconic hotels, Studio 104 brings an unrivalled understanding of the luxury hospitality sector. We know that a uniform is more than simply clothing; it is an extension of the brand, an integral part of the guest's first and lasting impressions.

Our bespoke service — from concept design through to manufacture and ongoing wardrobe management — ensures a seamless experience that meets the high standards demanded by world-class hotels.

As London’s luxury hospitality landscape continues to evolve, Studio 104 stands ready to partner with the new icons, just as we have with the legends. We are proud to continue setting the benchmark for excellence in uniform design, crafting garments that enhance the spirit, story, and success of the world’s finest hotels.

If you are planning a hotel opening and would like to learn how Studio 104 can help bring your brand vision to life through world-class uniform design, we would be delighted to start a conversation.

The Studio 104 team are world-leading specialists in creating bespoke uniform for luxury aviation, luxury hotels, hotel groups, luxury retail, high-end restaurants, luxury experiences, and corporate clients. We provide a dedicated, high-end service supplying exclusively designed, custom and contemporary uniforms.

To discover further Studio 104 bespoke projects visit our portfolio page, and for our detailed process, from uniform concept to manufacture and delivery, head to our process page.

‍Written by Ian, Chief Marketing Officer

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