UNIFORMS UNITE – A HISTORY OF BRINGING INDIVIDUALS TOGETHER
uniform, for many establishments are an integral part of the company. In the past, uniforms were utilized simply for means to distinguish an occupation or ownership of a household. As time has progressed, uniforms have evolved into the catalyst for corporations branding and marketing and are now considered within many luxury brands and organizations, as the heart of the company.
The earliest form of uniforms has been traced as far back to the Middle Ages. With the first recognized uniforms coming from liveries. Liveries were uniforms worn by servants denoting the nobility they served. These originated as specially embroidered badges of their house or serving royalty. Over time these badges developed further, becoming clothing created in the colours and insignia of the house they belonged to.
These early livery regalia and embroideries moved parallel with military uniforms, which were developed around the same time. For centuries, the military have worn a uniform. With the colours and styles of the clothing worn being instantly recognisable. They too used embroidered badges to identify their rank, accomplishments, and regiment.
The introduction of badges denoting battleand rank achievements was initially due to there being insufficient funds toproduce new uniforms. The use of badges meant that the same uniform could be maintained yet still have the ability to showcase new achievements. It was due to these emblems that uniforms started to build a sense of pride from the wearer. By the 20th century, uniforms had moved from being simply a way to classify a servant, to something that became aprivilege to wear.
Deriving from this, a uniform now has the ability to evoke trust in a company from consumers. Business Uniforms have now advanced far beyond simply denoting a company or associations badge or emblem. They have transformed into valuable means in portraying an organisation’s brand and image. They have the ability to enhance branding and promotion for corporate organizations.
Personalisation is a significant feature of the success to a good uniform. Our bespoke design service at Studio 104 is the greatest means to capitalize on brand identity and originality. Our highly skilled design team specialise in creating visionary and considered uniformsfor all areas within your corporate sector.
‘Uniform’ is defined as – ‘‘of a similar form or character to another or others’’. They have always been a means for an individual to feel a part of a wider association. They can create a sense of self-esteem with the wearer and a sense of solidarity. A good uniform facilitates the whole team is united, and working on a shared objective.
As a whole, the concept of a uniform comes down to one thing: Unity. With unified uniforms demonstrating a united sense of togetherness.
Studio 104 create the best bespoke and custom uniforms for some of the world's most respected luxury hotels. Our vast global client portfolio includes a profusion of the leading luxury, premium, upscale and contemporary hotels in London, including The Savoy, NoMad, Mandarin Oriental Hyde Park, Sea Containers, The Dorchester, Great Scotland Yard by Hyatt Unbound, JW Marriott Grosvenor House, Malmaison, Shangri-La The Shard, London, St Martins Lane Hotel, Chateau Denmark, One Aldwych, The Ritz, The Connaught, and The Beaumont.
Written by Poppy – Senior Production Coordinator
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