The Newt Uniform

WE ARE a TEAM OF passionate UNIFORM designers & makers

Specialists in luxury uniform, the Studio 104 team combines an exceptional blend of creativity combined with a commercial lens, built over decades of experience within the space. Our end-to-end service is delivered through our trademark high-level expertise in all areas of design, garment development, manufacturing, buying and fitting.

The result is an impeccable service from the initial consultation right the way through to the final uniform delivery.

104 Collection:
the made-to-order luxury uniform collection

Experience luxury at its finest with the 104 Collection - our express made-to-order uniform range, designed and developed to elevate your brand, addressing the market's need for innovative and flexible uniform solutions, all while maintaining a quicker turnaround time and cost-effectiveness.

View the 104 Collection


ikos resorts

SAkis karavidas

purchasing director at ikos resorts/sani resorts

Working with Studio 104 has been a fantastic experience. Despite the project's complexity, the process felt effortless. The team's professionalism makes you feel confident that the project will be a success. I'm excited to work together on the next project.

The Dorchester



Perfect choice. As part of The Dorchester’s recent renovation, I was delighted to work with Jane and the Studio 104 team to design and produce new uniforms for our colleagues. Right from the start Studio 104 were committed to delivering our vision. Their attention to detail, energy and passion for the project resulted in a final product that the colleagues not only look fantastic in, but are also proud to wear. Studio 104 listened to the scope and produced uniforms that complement the hotel’s new décor perfectly.

Stuart bowery


Studio 104 achieved our brief of a high-quality product with a clever concept and design story. They supported us through the process and delivered on every level. A fantastic company with a great work ethic.

Broadwick Soho



I very much enjoyed working with the Studio 104 team; they were not only pleasant, professional, and timely but also demonstrated great creativity. Studio 104 incorporate feedback seamlessly into the process while consistently focusing on delivering an excellent product for the hotel. Studio 104 should take great pride in the exceptional work that perfectly aligns with the hotel's vision.

Our process

How we work

Studio 104 Fashion Illustrations

CREATIVE Uniform ConceptS & design

Incredible concepts, translated from the culture, heritage and vision of your brand. From a luxury 'ready-to-wear' background our designers know no boundaries when it comes to creativity and innovation. 

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Studio 104 Pattern Cutting

product Development
& Quality Control

Our high calibre developers bring each design to life through rigorous sampling and the highest fabric specifications, to achieve both strict corporatewear and ethical standards for your final garments.

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The Nomad

& Aftercare

Your bespoke uniform arrive alongside a personalised staff fit day, ensuring the perfect fit. Our advanced warehousing service enables offsite secure storage and next day delivery.

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We provide a dedicated, high-end service supplying exclusively designed contemporary uniforms worldwide to hotels, hospitality, retail, business, beauty & leisure spas, airlines, events and luxury brands.

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Luxury Craft

Portfolio Update: Bespoke Uniform for Ikos Porto Petro Resort

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Design Inspiration

Mastering Contemporary Uniform – A fusion of heritage and timeless elegance

Mastering Contemporary Uniform – A fusion of heritage and timeless elegance

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