“What a sincere pleasure it has been to work with a designer who takes the time to fully understand the brief and creates stunning bespoke designs.”
Art-deco style cream fittings and low-slung leather chairs combine with the tinkle of jazz piano and cocktail shakers as the soundtrack. The bar is confident but not out to intimidate, singing 1960’s Manhattan glamour throughout. Delving deeper into this territory the team drew from the cult TV show Mad Men, which showcased 60’s fashion in its most stylish and elegant, and became the springboard to the final pieces.
The result is a collection of sharp, fitted suits in a monochrome palette, encompassing the iconic white jacket that has become part of the bar’s heritage. The mirrors throughout the bar sparked the idea behind the diamond jacquard trim seen on the cocktail waitress shift dress.
Ultimately the art-deco glamour of the bar has been carefully complemented with a classic, tailored style for the uniforms, providing a sartorial texture to the overall collection. Each stunning piece has been impeccably fitted by Studio 104’s team to ensure the bar staff and waitresses feel as sleek as the bar itself. Creating a stylishly smart appearance without compromising on comfort.
Our ambition was to provide a polished look the staff would enjoy wearing and imbue an understated confidence that the guests have come to expect from this true icon of a bar. Being the second ever project done by Studio 104, the American Bar, known for its iconic style and image, received a lot of positive publicity and attracted huge amounts of attention, especially for the “Classic Barman Look”, synonymous with the elegant nature of the luxurious hotel.
This acted as a platform for Studio 104 to win the Thames Foyer project and helped it to establish a presence in the 5 star hotel market. Following this coverage, we received a lot of enquiries for uniforms from other luxury hotels which started our journey.