Opening in the former Bow Street Magistrates court near London’s Covent Garden, New York’s legendary NoMad Hotel brand have brought their prized approach to make this fabulous building one of the city’s hottest places to visit and stay.
The team began by looking at the historic building and its decor combining the magistrates court heritage with a New York sensibility, synonymous with NoMAd. The uniform designs needed to reflect the elevated surroundings through fabrications, texture and bespoke trims, while retaining a sense of modernity through cut and styling.
Studio 104 also drew inspiration from the many colourful characters who have been before the court during its illustrious history. Notorious and celebrated individuals that include the likes of Ronnie & Reggie Kray, the suffragette Emmeline Pankhurst and Oscar Wilde, who’s stories gave the collection a depth of narrative that the team at Nomad really enjoyed.
The elegant colour palette for the uniform was inspired by the impressive curation of artworks and the revitalised interiors designed by New York-based Roman and Williams. Colours included terracotta, sage, navy and camel with a pop of green.
They're winter camel overcoats, 3/4 summer coats and t-shirts smartly reference NoMad’s secondary logo through a thoughtfully designed stitch detail, and are teamed up with a double rolled terracotta beanie.
Finally, the bespoke hardware used throughout the uniform collection is Studio 104’s subtle reference to the Metropolitan Police Force, honouring their shared history with the building and reminiscent of their uniform insignia.