“Jane spent a huge amount of time listening to all the stories of Braemar, researching the heritage of this area and understanding our vision and ambition for the hotel. We ended up with a stunning result which makes all staff incredibly proud to work for us, and could not ask for a better partner.”
Described by the Financial Times as ‘’Scotland’s hottest hotel’ the Fife Arms, located in the village of Braemar in the heart of the Scottish Highlands, is a Victorian coaching inn that has been imaginatively restored by Swiss art collectors Iwan and Manuela Wirth.
Staying true to the inns Scottish Ancestry we incorporated the signature estate tweed and Fife tartan into the design. To keep this iconic cloth feeling contemporary it is mixed with sartorial inspired graphic patterns and motifs. A distinctive pattern combined with expert tailoring to effectively match the cheque and tweed across all suiting.
Inspired by Francis Farquharson, a woman of flamboyant style and warmth, and her friendship with surrealist Italian designer Elsa Schiaparelli known for her avant-garde innovations and iconic silhouette drawings. Her attention to detail & cut is seen in the bold tailoring mixed with quirky design and subtle oddities, reflective of the hotel’s interiors.
Accessories and bar staff shirts have been heavily influenced by the rich and decadent wallpapers seen within the interiors and the printed paisley shirt found on housekeeping uniforms we deliberately clashed with the wallpaper. Our statement piece, the Argyle jacket and breeks were meticulously designed to be in line with Scottish tradition and look authentic.
Our splendid collection embraces the owner’s decades-long dedication to contemporary art, combining with the beauty and heritage of the highlands with a contrasting effect. A bespoke luxury uniform delivering a unique and transformative experience and an indelible impression on both the staff and guests.
The Studio 104 team are world-leading specialists in designing and creating custom staff uniforms for luxury hotels, hotel groups, luxury retail, high-end restaurants, luxury experiences, and corporate clients. We provide a dedicated, high-end service supplying exclusively designed, custom and contemporary uniforms to luxury brands worldwide, with particular expertise in the UK, USA and the Middle East.
Get in touch with the team at our London uniform design agency to discuss your project.