The exciting new K11 MUSEA in the Victoria Dockside, Hong Kong is home to this first momentous outpost, a luxury environment described as an urban park for culture, gastronomy and retail.
Our designers were given the privilege to visit the private company archives to assist with our development. Three centuries of regal retail culture, visible through its packaging, advertising and visual displays, it was important to stay true to the brands storytelling legacy with uniform designs that are quintessentially British, creative and easily recognisable.
The uniform included Michelin-style bib shirts, classic doorman coats, trousers rather than chinos, white hospitality jackets and long starched aprons, made using techniques like horse hair canvas in collars and lapels, as well as hand sewn button holes and linings.
Fortnum & Mason’s Piccadilly flagship located next to London’s most royal of parks, St James’s Park, and K11 MUSEA’s, Nature Discovery Park, informed our luscious colour palette to sit alongside the company’s famous Eau de Nil Green.
Fortnum & Mason recently created a new branding element to assist with its brand communication known as the ‘Clock Marque’. A beautiful piece of visual storytelling this marque is on display across the doorman overcoat’s brass buttons and bespoke linings as well as embroidered onto the white manager jackets.
Our iconic collection celebrates the unforgettable experiences inside this legendary department store frequented by generations of royals, creating an unparalleled dialogue between customer and staff that makes the everyday truly unique.