"Perfect choice. As part of The Dorchester’s recent renovation, I was delighted to work with Jane and the Studio 104 team to design and produce new uniforms for our colleagues. Right from the start Studio 104 were committed to delivering our vision. Their attention to detail, energy and passion for the project resulted in a final product that the colleagues not only look fantastic in, but are also proud to wear. Studio 104 listened to the scope and produced uniforms that complement the hotel’s new décor perfectly."
Studio 104 draws inspiration from vibrant personalities who visited The Dorchester in the past, such as Marlene Dietrich and Noel Coward, known for their groundbreaking fashion statements. Furthermore infusing modernity and vibrancy through styling and accessories inspired by future clientele like Harry Styles and Cara Delevingne, renowned for challenging traditional gender roles.
The Promenade uniform is crafted to perfectly transition from day to night. Ivory double-breasted jackets with satin lapels are paired with a fresh light blue shirt, complemented by changing accessories. As the day progresses, the accessories evolve from ties to bow ties and pocket squares in the evening, creating distinct looks for each breakfast, afternoon tea, and dinner service that reflect the historic ambiance of the location.
The Vesper Bar, envisioned by the interior designer Martin Brudnizki, where mixology meets art. Studio 104's emphasis here is on playful prints, vibrant colors, and textures such as linen ties and velvet lapels for the waistcoats, perfectly complementing the lively and dynamic interiors.
Furthermore, Studio 104 has created exclusive designs for the Front of House, The Grill, Cake & Flowers, and Banqueting at The Dorchester, all in line with the refined sophistication expected from Dorchester guests. Combined with contemporary cuts, hand-picked premium fabrics, and expert tailoring craftsmanship, these designs seamlessly complement The Dorchester's timeless elegance and classic look.
The Studio 104 team are world-leading specialists in designing and creating custom uniforms for luxury hotels, hotel groups, resort hotels and high-end boutique hotels. We provide a dedicated service supplying exclusively designed, custom and contemporary uniforms to luxury brands worldwide, with particular expertise bespoke uniform design for clients in the UK, USA and the Middle East.
Get in touch with the team at our London uniform design agency to discuss your project.
