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Dorchester Parcafe

Referencing the Dorchester’s magical heritage the new hospitality uniforms needed to bridge the old with the new, connecting with the legends of the past whilst providing a contemporary expression befitting it’s location and its Mayfair clientele. Taking this all into consideration the quirky uniform creates a statement where the star piece is the leather trimmed apron crafted by a UK artisan apron factory.
“Finally I have found a uniform company who can deliver exactly my vision. Studio 104 delivered a superior quality product, their service is unbeatable and design is by far their USP.”
John Scanlon | General Manager

Mirroring the same wonderful standards as the hotel, the Parcafe is a bustling new space serving artisanal coffee and homemade delights.

The Parcafe, overlooking Hyde Park is the Dorchester’s very own coffee shop. Serving the very best artisanal coffee by Alchemy and homemade delights it is a bustling new space, with the same wonderful standards.

Instantaneously heralded as one of London’s finest coffee shops, the Dorchester’s newly launched café was looking for a premium uniform to match their ultimate luxury experience.

The Dorchester is one of the world’s most iconic hotels. Steeped in London’s history it has a heritage that few other hotels can match. A place of legend, of stories, of memories, the Dorchester has hosted some of history’s most celebrated icons and many great romances. Most notably being the London residence of Hollywood’s most desirable of couples, Elizabeth Taylor and Richard Burton.

The bespoke nature of the fabric used in creating the Dorchester range was the eye catching part of its popularity. Studio 104 worked closely with references given by the interior design company at the Dorchester.

Using the information provided Studio 104 colour matched the interiors to come up with the pallet for the garments. From the melange effect on the bowtie to the matching yellow yarn, purposefully co-ordinated to mirror the coffee machine at the hotel, every item was meticulously detailed to achieve the best outcome. Since then the guests at the hotel have asked whether or not the uniform can be purchased, especially the apron.

The Studio 104 team are world-leading specialists in designing and creating bespoke staff uniforms for luxury hotels, hotel groups, luxury retail, high-end restaurants, luxury experiences, and corporate clients. We provide a dedicated, high-end service supplying exclusively designed, custom and contemporary uniforms to luxury brands worldwide, with particular expertise in the UK, USA and the Middle East.

Get in touch with the team at our London uniform design agency to discuss your project.

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The Dorchester Parcafe
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About STUDIO 104

Designer Uniforms, Born From The Culture Of Place, Exquisitely Crafted For The Pride Of Your People.

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We provide a dedicated, high-end service supplying exclusively designed luxury uniforms worldwide to hotels, hospitality, retail, business, beauty & leisure spas, airlines, events and luxury brands.

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Studio 104, The Arches, 194 Hercules Road, London, SE1 7LD.
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