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Hotel Groups

Malmaison

Our design team spent a number of weeks visiting different Malmaison properties to build a strong understanding of the brand, the culture, the personality, the decor, and the environment, as well as consulting with the staff directly about what they needed from a bespoke uniform.
“Working with studio 104 has been enlightening, creative and a fantastic experience. From start to finish the team took time to get know our brand, its personality and culture to ensure uniform design was fitting both in these terms but also practically in the fabrics, shapes and design of the items.”
Lindsay Southward | People & Development Director

Pop art creativity, the boldness of stripes and the work and play element of the hotel.

Malmaison is a collection of upscale boutique hotels found across 15 UK cities and conceived with the lifestyle preferences of today’s discerning millennial travellers in mind. The chain is named after the Château de Malmaison on the outskirts of Paris, which inspired the design and style found within its hotels.

Shots of pink add vibrancy to the distinctive tonal blue with bespoke graphic prints inspired by Tetris.

‍‍Inspired by the creativity of 70’s pop art and modern urban architectural forms, with functional straight lines, we created a distinctive pattern. A blue and white stripe panelling became a tonal centrepiece, brought to life with a vibrant pink delivering a bold and brilliant statement. 

We focussed on both a modern, functional and durable tailoring with straight lines and classic cuts across both the men’s and women’s suits. Crisp fitted shirting with unconventional panelling provided both interest and contrast and tied into the quirkiness of the spaces.

Fabrics with stretch to give a fitted silhouette, texture in weave creates a young & dynamic look.

Ultimately we have looked to deliver an upbeat designer uniform that was full of imagination, capturing the energy of the boutiques. Delivered with both chic-ness and elegance but with an effervescence and modern edge to thrill and inspire both the staff and the modern traveller.

The Studio 104 team are world-leading specialists in creating bespoke uniform for luxury hotels, hotel groups, luxury retail, high-end restaurants, luxury experiences, and corporate clients. We provide a dedicated, high-end service supplying exclusively designed, custom and contemporary uniforms.

To discover more Studio 104 bespoke projects visit our portfolio page, and for our detailed process, from uniform concept to manufacture and delivery, head to our process page.


Malmaison Hotels
Portfolio

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About STUDIO 104

Designer Uniforms, Born From The Culture Of Place, Exquisitely Crafted For The Pride Of Your People.

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We provide a dedicated, high-end service supplying exclusively designed luxury uniforms worldwide to hotels, hospitality, retail, business, beauty & leisure spas, airlines, events and luxury brands.

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Studio 104, The Arches, 194 Hercules Road, London, SE1 7LD.
enquiries@studio-104.com
+44 (0)207 502 5015
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