AbouT
PORTFOLIO
All ProjectsLuxury HotelsHotel GroupsLuxury RetailHigh-End RestaurantsLuxury ExperiencesCorporate
104 collectionTESTIMONIALSsustainabilityprocessBLOGCOntactACCOUNT LOGIN
ACCOUNT LOGIN
Back to Blog
July 19, 2021
In the studio

Portfolio Update: Bespoke Uniform for Fortnum & Mason

A

s part of Fortnum and Mason’s first international opening outside the UK in their entire 300 year history, this legend of luxury retail came to Studio 104 to revitalise its uniform collection to suit multiple settings, both modern and traditional as well as warmer and temperate climates.

The exciting new K11 MUSEA in the Victoria Dockside, Hong Kong is home to this first momentous outpost, a luxury environment described as an urban park for culture, gastronomy and retail.

Our concept entitled ‘Outside In’ focussed on how the uniform can seamlessly transport Fortnum and Mason’s rich heritage from its celebrated home in London to its new contemporary location, 181 Hong Kong.

Our designers were given the privilege to visit the private company archives to assist with our development. Three centuries of regal retail culture, visible through its packaging, advertising and visual displays, it was important to stay true to the brands storytelling legacy with uniform designs that are quintessentially British, creative and easily recognisable.

Traditional Savile Row tailoring styles and techniques were incorporated to establish a strong link with British heritage. The uniform included Michelin-style bib shirts, classic doorman coats, trousers rather than chinos, white hospitality jackets and long starched aprons, made using techniques like horse hair canvas in collars and lapels, as well as hand sewn button holes and linings.

Building on the ‘Outside, In’ concept, Studio 104 wanted to marry the inspiration of parks, both contemporary and historic, to bring the outside in. Fortnum & Mason’s Piccadilly flagship located next to London’s most royal of parks, St James’s Park, and K11 MUSEA’s, Nature Discovery Park, informed our luscious colour palette to sit alongside the company’s famous Eau de Nil Green.

Fortnum & Mason recently created a new branding element to assist with its brand communication known as the ‘Clock Marque’. A beautiful piece of visual storytelling this marque is on display across the doorman overcoat’s brass buttons and bespoke linings as well as embroidered onto the white manager jackets.

Our iconic collection celebrates the unforgettable experiences inside this legendary department store frequented by generations of royals, creating an unparalleled dialogue between customer and staff that makes the everyday truly unique.

The Studio 104 team are world-leading specialists in creating bespoke uniform for luxury hotels, hotel groups, luxury retail, high-end restaurants, luxury experiences, and corporate clients. We provide a dedicated, high-end service supplying exclusively designed, custom and contemporary uniforms.

To discover more Studio 104 bespoke projects visit our portfolio page, and for our detailed process, from uniform concept to manufacture and delivery, head to our process page.

‍

‍Written by Stephen - Brand & Marketing Manager

Follow us - www.instagram.com/studio104london/

You might Also Like

Industry Views

Dubai: A Cosmopolitan Winter Oasis

The best time of the year to experience this melting pot of cultures

Read More
Design Inspiration

#WhoMadeMyClothes - Fashion Revolution Week 2021

Founded after the Rana Plaza disaster in 2013, to begin the fight for environmental and ethical change within the industry.

Read More
Design Inspiration

The Challenges of Partnering with a Fashion Designer for your New Uniform

Working with known designers or fashion houses often end in a short lived uniform or even no uniform at all.

Read More
About STUDIO 104

Bespoke Designer Uniforms, Born From The Culture Of Place, Exquisitely Crafted For The Pride Of Your People.

‍
We provide a dedicated, high-end service supplying exclusively designed uniforms worldwide to hotels, hospitality, retail, business, beauty & leisure spas, airlines, events and luxury brands.

Navigation
HomeAbout the CompanyPortfolioTestimonialsProcess#Studio104 JournalContact
Contacts
Studio 104, The Arches, 194 Hercules Road, London, SE1 7LD.
enquiries@studio-104.com
+44 (0)207 502 5015
Send Message
Follow
©2022 Studio 104 Ltd.‍