Creating a Street Style ‘moment’ with Studio 104
“People will stare, make it worth their while”
So said Harry Winston. And while not many of us are furnished in diamond suites like the famed jeweller’s Park Avenue customers, it’s fair to say most of us appreciate an admiring glance when dressing up.
Nowhere was this truer than on the front rows and streets of London this September when editors, buyers and street style stars came to the capital for its twice-yearly revelry of all things fashion. The outfits to be seen parading outside catwalk venues often draw more fanfare than the shows themselves with fashion magazines publishing reports dedicated to capturing their every style ‘moment’.
Some of the best street style images of all time can be found in this link: https://www.vogue.co.uk/fashion/gallery/best-street-style
In the world of bespoke uniform, we also look to create these moments of spectacle. But for the clients we work with, those moments are about encapsulating a brand’s ethos and personality within the uniforms of those positioned at the front line of a business, rather than perched on the front row of a catwalk. The sight of an expertly executed designer uniform can capture all that an establishment stands for and sticks in the mind of customers who are increasingly discerning about style and culture.
The design team at Studio 104 all trained in London’s most distinguished fashion houses and use the same skillset honed here when designing our contemporary uniforms. Indeed, it’s our fashion design credentials that set us apart from other uniform brands.
One of our current projects at Studio 104 requires us to set the scene for a hotel with a dashing but welcoming doorman’s uniform. Delving into the backstory of the hotel building and the surrounding area, we have created front of house uniform designs that spark conversations before the guests have even checked in.
A history of publishing within the premises of this hotel led us to create design concepts such as double fronted jackets which denote the pages of newspapers. Contrast topstitching highlighting internal pockets reminisce the journalist who worked in the building tasked with rooting out the inside details of a news story.
Always in the minds of our design team when working with clients is the requirement to tap the instinct for extravagance whilst also producing luxury uniform which remains practical and refined. The people wearing our uniforms need to look the part, but they also have a job to do.
When working with Studio 104, we help our clients to create memorable moments which add value to their establishments. Superior design skills, quality manufacturing and excellent service allow us to deliver bespoke uniforms that stand out from the crowd. Holding to Harry’s pithy motto, when creating bespoke uniforms, we truly give people something to stare at. And for all the right reasons.
Written By David (Senior Designer)