The Savoy – Thames-Foyer The Savoy – Thames-Foyer The Savoy – Thames-Foyer The Savoy – Thames-Foyer The Savoy – Thames-Foyer The Savoy – Thames-Foyer

The Savoy

Thames-Foyer

The Brief

Described as the ‘Heart of the Hotel’ the Thames Foyer is most famously known for Afternoon Tea at the Savoy. Studio 104 were asked to come up with a new concept for the staff uniforms that would be contemporary yet fit in with the elaborate interior of this vast area. Most importantly, the uniform had to be robust and serve as a practical uniform suited to a rigorous working environment.

The Result

Working with the Savoy’s resident historian, Studio 104 carried out extensive research, coming to the final Edwardian-Orient concept. It was the true story of the ‘flying birds’ that really captured our imaginations, an event that took place in the Thames Foyer in 1918. A bespoke print lining illustrates the bird story and serves as a conversation piece encouraging interaction between the staff and the guests.

Daniel Baernreuther, Assistant Director of Food & Beverage, The Savoy

“We were looking for high quality garments that reflect the look and feel of the department they were designed for, without the usual uniform approach - I can say after working with Jane and the team at Studio 104 - that they have achieved just that! The staff are proud to wear them and that shows in the way they interact with the guests. Success! I can only recommend Studio 104 for everybody in search of a unique, bespoke and high quality uniform service that takes your vision and makes it a reality”.