The Savoy – Beaufort Bar The Savoy – Beaufort Bar The Savoy – Beaufort Bar The Savoy – Beaufort Bar The Savoy – Beaufort Bar The Savoy – Beaufort Bar The Savoy – Beaufort Bar The Savoy – Beaufort Bar The Savoy – Beaufort Bar

The Savoy

Beaufort Bar

The Brief

The flapper dress, the Jazz Age and Art Deco spontaneity can only mean one thing. A uniform inspired by the 1920’s for the Savoy’s Beaufort Bar. Jet black and gold oozes from the palette together with luxury velvets and satins. The design had to be glamorous yet not look like costume.

The Result

Making a designer uniform that could also serve as a practical garment was challenging. We made the tassels and corsage removable so that every piece could be dry-cleaned. We commissioned an English mill to design an exclusive weave and made the accessories, by hand, in house. It’s the attention to detail that really gave this uniform the wow factor.

In 2014 and 2015, Studio 104 won ‘Best Design’ at the Professional Clothing Awards for this contract. To date this collection has received an accolade of press coverage and amazing feedback from A list celebrities Will Smith and Russel Brand.

Daniel Baernreuther, Assistant Director of Food & Beverager, The Savoy Hotel

“From the moment the mood boards were produced, to the day our samples arrived, Studio 104 matched our trademark high service standards on timeliness, quality and efficiency on all occasions. No detail missed, all boxes ticked! Jane and her team are delightful to work with and their creative input & energy has allowed the transition from concept to reality”.