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Mondrian Doha

Morgans Hotel Group

The Brief

Our aim was to create a cohesive collection of contemporary garments that would fit effortlessly into the intense, fun, and playful environment of the Mondrian Doha. The Studio 104 design team meticulously designed an impactful look that integrated the glamour of the elaborate surroundings with the rich, Arabic culture of Qatar.

The Result

One of the most complex projects Studio 104 has encountered yet. We created 79 uniform styles across 94 different job positions. The designs pushed the boundaries of what is expected of traditional uniform attire and has set a brand new president for creative uniform in the Middle East.

“In a place to see-and-be-seen, image is everything”