Designer uniform: How big designers are changing the face of uniforms
This morning the internet was buzzing with the news of Delta Airline’s very exciting press release. The American airline announced that Zac Posen will be designing their new uniform. Bringing an all new meaning to designer uniform!
Zac Posen will be designing the uniforms for Delta Airline’s 30,000 staff including their male and female flight attendants, which are very much the face of the airline. During the press release event in New York on Thursday, Posen spoke to Delta Airline staff, asking them about their current uniforms, and any functional requirements to be considered.
This is a process we at Studio 104 understand well, during the design process, we work closely with the establishment’s staff to determine what they need from their uniform. This is the best way to ensure that their Studio 104 uniform will be worn with pride, and provide all the functional details they need to do their job. This has included hidden internal pockets in The Savoy’s Thames Foyer tailcoat and inside the waistband of The Savoy’s Amercan Bar hostess dress.
Posen also touched on the importance of the fabrics used in the uniforms, durable and even fire retardant fabrics are necessary due to the nature of the air stewards job. He said he will work with ‘technological developments in fabrics that I can’t necessarily put into my own collection.’
At Studio 104 we understand that uniforms are unique in that, unlike highstreet garments, they undergo vigorous washcare daily, especially those uniforms worn to prepare and serve food. This can effect the feel of the fabric, and cause loss of colour in the fibers. Through our understanding, and experience in the uniform industry, we have developed a strict list of requirements that our fabrics must adhere to, before we sample our designs.
These requirements include: -A 5 out of 5 grading in the Martindale pilling performance (how many rubs the fabric can withstand before the fabric starts to bobble) We only approve fabrics which have passed 25,000 rubs. -A 5 out of 5 grading in colour fastness to washing performance (how well the dye is held during various washing processes) -A 5 out of 5 grading in colour fastness to abrasion performance (how many rubs the fabric can withstand before the colour begins to fade)
Even though our requirements are high at Studio 104, there are fabric mills out there creating beautiful fabrics which also perform, so there is no excuse for a dull and dowdy uniform! Working with clients such as the Savoy, and the Mondrian London, it is clear their expectations for a uniform are very high, and we have to create the best uniform to their brief. This has resulted in some high performance, beautiful uniforms. (If we do say so ourselves)
A designer collaboration with a big corporation is nothing new to the industry, Posen follows in the footsteps of Dame Vivienne Westwood, who unveiled her uniform designed for Virgin Atlantic last Autumn.
These collaborations are really changing the way people think of uniforms, and we have noticed a huge increase of interest into a designer service. At Studio 104 we are delighted that big businesses are becoming aware of the power of a stunning uniform. The uniform is the first point of contact with their customer, and so directly reflects their brand’s image.
We will be waiting with baited breath for the release of Zac Posen’s hugely anticipated uniform for Delta Airlines, which is due to debut early 2018.